Hospitality Industry Hilton Hotel Corporation Macro Micro Analysis Free Essay Example, 3750 words

An organization s situational analysis will reveal the internal environmental conditions, which are reflected in its strengths and weaknesses as well as the opportunities, and threats, which the company should pursue or manage through the utilization of its resources and strengths. A company s internal environment consists of its human resource, capital, technology, equipment, markets, and materials. These are commonly referred to as the Five M s Men, Money, Machinery, Material, and Markets. An internal environmental audit will indicate where the company needs to improve upon and what strengths can be utilized to optimise the available opportunities and which threats have to be countered or avoided. Hilton Hotels strategic situational analysis can be assessed through a SWOT analysis, which can facilitate decisions on, how the company can best align its resource base to take advantage of the business opportunities while safeguarding against the threats. SWOT analysis finding should be used in developing those weakness areas by strengthening the internal deficiencies and building required core competencies (Duncan, Ginter Swayne 1998). Strengths of the company lie in the highly reputed brand name of the Hilton Hotel Group and its affiliated hotel brands as Conrad. We will write a custom essay sample on Hospitality Industry Hilton Hotel Corporation: Macro & Micro Analysis or any topic specifically for you Only $17.96 $11.86/page